Sampling is a critical marketing technique used by marketers for low-effort decision-making situations to encourage consumers…

Question: Case Study 1 – Using Sampling in Low-Effort Decision-Making (35 marks) Sampling is a critical marketing technique used by marketers for low-effort decision-making situations to encourage consumers to try out new products as they do not devote much time and efforts into thinking and evaluating the purchase prior to Read more…

A company called FastCabs provides a taxi service to clients. The table shown below displays some details of client bookings for taxis…

Question: A company called FastCabs provides a taxi service to clients. The table shown below displays some details of client bookings for taxis. JobID JobDate JobTime DriverID DriverName TaxiID ClientID ClientName JobPickUpAddress 1 07/25/14 10.00 D1 Joe Bull T1 C1 Anne Woo 1 Storrie Rd, Paisley 2 07/29/14 10.00 D1 Read more…

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